Quite a lot has changed in this digital age, the need for an online business has already begun and has become tantamount since the advent of online shopping. customers can shop whatever their heart desires at any time of the day in the best quality options online. Permit me to juggle your memory, some few years back, people saw a commercial on the TV and waited for the product to be available in-store before purchase.
Fast forward to date, we now see a TV ad for a new Smart TV and then immediately proceed to complete the purchase online.
My point? Our life has become a lot easier, thanks to online stores.
I don't know how you count your blessings though, but one of my many blessings is the option of me having my items/purchases delivered to my home or preferred address at any time, I mean anytime without a need to physically go to stores.
So, while considering the fact that so many people use the Internet, everything has become quite accessible to everyone, owing to digital transformation and its leverage. We now have less time to spend in shopping malls looking for exactly what we want. We save golden time and energy by searching for the product online and ordering it, just with the click of a button and everything is sorted. Shopping online was never required, but you would agree with me that the demand was created and has been growing day after day.
With the advancement of technology in all spheres and the digital age, an online store, I would say, is more important than opening a physical store; below are some of the blessings it gives.
With a little practice here and there, the online shop is pretty much easy to build and maintain. Products could be added easily with the necessary updates to existing and prospective customers, the inventory management is done just with few clicks.
Running a physical store could be expensive. You have to tackle common enemies as rent, decor, aesthetics, electricity, wages, taxes, and some other unforeseen expenses. one of the blessings the online store gives is: you can render services from your home.
LEVERAGE ON INTERNET USERS
According to Datareportal.com, in January 2021, there were over 9.84 million internet users in the United Arab Emirates, some huge market if you ask me. If you happen to follow the trends, you would see the growth ratio had increased by 158 thousand (+1.6%) between 2020 and 2021.
Get your business online already!
Now that you’re an Online store owner, you have the opportunity to build and drive a much larger customer base with the right analytic tools such as SEO [Search Engine Optimization], Content Writing, and the likes, compared to how you would with a physical store. Increased customer base is usually followed by drive-in sales.
As an Online store owner, one of the blessings bestowed to you is the choice to build a customer list and use it as a marketing tool. Example: Newsletter's signup, and discounts, etc.
THE SHOP IS OPEN
I think this is the juiciest part of the blessings owning an online shop gives. I mean, you get to be open 24 hours a day, 365 days a year, and if it's a leap year, oh well! we are still pumped-up running services. You do not get to lose customers because your business is closed, all that is required is just keep delivering content and stay in touch with your audience. Whenever one of your customers feels the urge to buy your products, they proceed, nothing stops them.
I earlier gave an analysis on the number of Internet users we have in the UAE. How about the pool of options from internet users worldwide?
An online store in multiple languages can be easily created, whereby the products remain the same, but just simply displayed in different languages. This makes it simple to gain customers all over the world. One of the blessings of the online shop is that you will be able to reach people all over the world through your online store, and you will be able to operate on a global scale with little or no effort.
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