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Doing Proper Search Engine Marketing in Dubai

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Doing Proper Search Engine Marketing in Dubai

What Is Search Engine Marketing (SEM) and How Does It Work?

SEM (search engine marketing) is a digital marketing strategy for improving a website's visibility in search engine results pages (SERPs). While the term is used to refer to both organic and paid search activities like search engine optimization (SEO), it now almost exclusively refers to paid search advertising. Paid search and pay per click are other terms for search engine marketing (PPC).

Why Is SEM Important?

Search engine marketing has become a crucial online marketing strategy for increasing a company's reach in Dubai. Majority of new visitors to a website find it by performing a query on a search engine. In search engine marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for a company in Dubai to spend its marketing dollars.

Consumers in Dubai are most receptive to new information when they are exposed to search marketing. PPC advertising is non-intrusive and does not interrupt their tasks, unlike the majority of digital advertising. SEM provides immediate results. It is, without a doubt, the quickest way to get people to visit a website in Dubai.

How Search Engine Marketing (SEM) Works

Search engines use complex algorithms to ensure that the most relevant results, including location and other available information, are returned for each search. Sponsored ads appear at the top and side of search engine results pages to gain more visibility and prominence than organic results in paid search advertising. Assume you're a customer in Dubai looking for a product or service on the internet. You go to a search engine and type in the terms you're looking for (also known as keywords). In your search results page, you will come across various company ads whose keywords match the keywords in your search. These ads appear in prominent locations on the page. The paid listings are highly relevant

When a marketer creates a campaign in a SEM network, he or she is prompted to:

  • Perform keyword research and choose a set of keywords that are relevant to their website or product.
  • Choose a geographic location where the ad will appear;
  • Create a text-based advertisement that will appear in the search results;
  • Bid on a price per click on their ad that they are willing to pay.

Text-only ads are simple to create. Marketers enter a headline, body text for the ad, a call-to-action, and a hyperlink URL. Many people believe that search engine marketing is the most effective way to spend marketing dollars.

What is a search network, and how does it work?

Your ads and free product listings can appear on a group of search-related websites. Your ad may appear next to search results, on other Google sites such as Maps, Shopping, and Google Images, and on the websites of Google search partners when you advertise on the Search Network.

Search Ad Networks Examples

Google Ads (formerly Google Adwords) and Bing Ads are the two main search networks that SEM professionals target.

  • The Google Search Network and the Google Display Network are the two networks that make up Google AdWords. The first network is made up entirely of Google-owned search-related websites, while the second includes YouTube, Blogger, and Gmail.
  • Customers can use Bing Ads to buy ads on both the Yahoo and Bing networks of websites.

While Google Ads is a much larger network, the pricing is often lower on Bing Ads. Marketers may be able to get a better rank for a competitive keyword phrase on Bing.

How can A/B Testing Improve SEM?

An A/B test is a straightforward concept. Experiment with two (or more) different things and see which one performs best. It is entirely up to you to define what “performs best.” Anything can be split tested: from the actual page to which you direct paid traffic segments to the tiniest of on-page elements. A/B testing your landing pages is an easy way to maximize your spend. Optimizing your landing page can increase your Quality Score with search engine marketing networks.

Increase the value of conversion

A/B testing, in addition to conversion quality, can have an impact on conversion quality. This is especially true for online retail and ecommerce businesses. The higher the average order value (AOV) or revenue per visitor (RPV), the more optimized the landing page.

In the ideal scenario, the amount of money you make from SEM should be more than the amount you spend.

  Mar 31, 2021     by Adekunle Oludele     240 Views     0

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