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Google considers hundreds of factors when determining a website's search engine rating. One thing that has grown in value over the years is the usage of a website's domain authority. Moz created the domain authority metric. The greater your domain authority, the more likely it is that you will achieve a higher search engine ranking and attract more and better web traffic. Your domain authority is also a good way to evaluate your SEO efforts and equate your website's strength to your competitors' websites.
Moz's algorithm is used to rank domain authority on a scale of 1 to 100 (1 being the worst, 100 being the best). Because of its logarithmic scale, it is much easier to raise your score if your domain authority is in the 20s or 30s than if it is in the 70s or 80s. Domain authority between 40 and 50 is considered average, 50 to 60 is considered fine, and greater than 60 is considered excellent.
So, how does Moz calculate your Domain Authority score? It employs over 40 different factors, the most important of which are as follows:
Linking Root Domains – The number of unique backlinks received by your website. If it has 20 external links from two separate websites, it has only two connecting root domains. Earning a few links from various websites would increase your ranking more than earning a lot of links from the same website.
MozRank – is a metric that ranks the strength of your website's external links. It considers the amount of links leading back to your site and the content of those links. Quality appears to trump quantity, which ensures that one high-quality external connection is preferable to two low-quality links. MozRank employs a 0-10 scale (with 10 being the highest). A website's average MozRank rating is a 3.
Since content is one of the key factors that influence a website's search engine ranking, it should come as no surprise that the quality of your website's content is a factor in deciding its domain authority. Although domain authority can help you increase your search engine ranking, it also has a strong correlation with it.
Google considers social signals to be one of the most important factors in determining high-quality content. For example, it is reasonable to assume that content that has been downloaded, enjoyed, and commented on hundreds of times must be of high quality. Moz determines domain authority ratings using the same social signals.
Like MozRank, is a metric used to calculate the consistency of your external ties. It is, however, a little more precise in that it assesses how closely the website is linked to trustworthy websites. Websites ending in .edu or .gov are considered trustworthy. Even if a .edu or .gov site links to a site that then links to you, it is regarded as a sign of confidence and contributes to your MozTrustrating, which is also focused on a 0-10 scale.
This applies to the use of SEO as well as the structure and usability of your website. Bad web layout makes the site challenging to navigate, which directly impacts usability. It also makes it harder for search engines to crawl and index your site properly, which can damage your rankings. This is also important for your domain authority.
Now that you understand why domain authority is relevant and the ranking factors used by Moz to assess a website's domain authority, you're probably wondering how you can use this knowledge to improve your domain authority score.
According to Moz, their DA metrics are updated in real-time as links are recognized. In relation to this is their link analysis info, with the Moz Mozscape Index being updated every 3 to 4 weeks, which is when you can check your DA after making some changes to your website.
Apr 23, 2021 by Adekunle Oludele 147 Views 0
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© Copyright The Watchtower 2010 - .