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Website Maintenance Services - Part 2 and 3

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web design agency in dubai

Website Maintenance Services - Part 2 and 3

What Are Website Maintenance Services?

Do you know how frequently you should delete spam comments from your posts? Every week! Or how often should your domain name be renewed? Once a year! It's time to start taking care of the most basic and critical web maintenance tasks as soon as your website is up and running. We've divided these services into separate tasks and the frequency with which you should perform them.

  • Website Upkeep Tasks on an Annual Basis

To begin, conduct user testing. You worked hard to create a website that is user-friendly and encourages users to take the actions you want them to take. Regrettably, the way people use the internet is constantly changing. Users today would not be able to use a website design that felt natural and intuitive in 2000. Mark a time on your calendar to conduct usability testing once a year to ensure that your website continues to make intuitive sense to users and works well on all devices they use (including those you can't anticipate now – who knows what people will be using in 2-3 years).

Annual Tasks

  1. Renew the domain name for your website.
  2. Consider changing the look of your website.
  3. Examine each page of the website to ensure that the information is correct.
  4. Look for your most popular blogs and consider updating them.

Bring in people who aren't affiliated with your company or brand and can give your website a new perspective. To get the full picture, make sure your testing includes all browsers and device types that visitors might use. Create a maintenance schedule for any updates that your testing determines are necessary – all of your hard work will be for naught if you don't put what you've learned into practice.

  • Website Upkeep Tasks on a Quarterly Basis

Make a few trial purchases. The purchasing function is the most important type of functionality on your website in terms of ecommerce website features, especially in a place like Dubai, arguably the world’s biggest retail and online shopping capital. If it stops working, or if it became a glitch for any reason, you could lose a lot of money until you figure out what's wrong and fix it.

So have someone in the company make a few test purchases at least once every couple of months to see how the process works. Have them do it on a variety of devices and browsers so you can see if there are any snags in the process that only occur in certain circumstances.

Quarterly Tasks

  1. Examine your website to see if there are any areas where it could be improved.
  2. Refresh your website's graphics and photos.
  3. Make sure the content on your website is up to date.
  4. Make sure your meta descriptions and titles are up to date.
  5. Check to see if the website is mobile-friendly and works well in all browsers.
  6. Popups, forms, and calls to action should all be tested and updated.
  7. Examine your advertising and marketing campaigns to see if anything needs to be changed or updated.
  8. Check the health of your backup by restoring the most recent backup.

Monthly Tasks

  1. Check the speed with which your website loads. You should contact your web developer if it takes more than three seconds to load.
  2. Examine your security scans and, if any issues arise, make sure they're addressed.
  3. Analyse the data on your website.
  4. Check the visibility of your local search results.

Weekly Tasks

  1. Check for 404 errors on your website and, if any exist, fix or 301 redirect them.
  2. Update your website's core plugins and software.
  3. To provide relevant information to your customers and improve your SEO traffic, write one or more blog posts.
  4. Look for any broken links.

 

All of the forms on your website should be tested.

If you have any contact form plugins on your website that you want visitors to fill out, you'll want to make sure they all work properly.  Completing all of the forms on the website at the same time as making your test purchases is a good idea. Make sure to test them on all of the devices and browsers that your visitors might use. If any of your forms aren't functioning properly, you could be losing out on valuable leads, so catch the problem as soon as possible.

Examine your key performance indicators.

Google Analytics gives you a wealth of information about how people find and use your site. By logging in to check your analytics at least once a week, you can ensure that your website is accomplishing what you want it to and determine what aspects of it are working well and what areas still require improvement. Some businesses will benefit from checking it more frequently, and new businesses should expect slow traffic at first, but it's critical to monitor your website's growth and success as you go. Google Analytics is the best place to start, and it's a valuable resource for things like SEO and site engagement.

Make sure you've got the most recent security updates.

You constantly hear about high-profile security breaches, and you can only assume that there are even more low-profile ones that you are unaware of. Securing your website from hackers should be a top priority for anyone who runs a website – and it's even more critical for ecommerce businesses that deal with personal information from customers.

Back up your website on a regular basis.

It's happened to the best of us: you spend all day working on a project, and then something goes wrong with your computer, and you lose everything. If this has happened to you, you've probably become an expert at keeping track of your computer backups in order to avoid future problems. However, if you're not careful, something similar could happen to your website. If a hacker manages to break in, they may be able to wipe you out in one fell swoop. Fixing the problem will be much easier if you have a current backup solution.

Choosing Whether or Not to Purchase Website Maintenance Packages

There are several factors to consider when deciding whether or not to buy a website maintenance package,

  • Your website's dimensions
  • Your website's objective
  • How much of your website's content is personalized?
  • How quickly is your company expanding?
  • How much website maintenance experience do you have?
  • Is your website out-of-date right now?
  • How much time do you have to devote to keeping your website up to date?

Website maintenance should be a part of your business on a regular basis. If this is not managed properly, it can cause serious problems and setbacks to your potential growth and business health. Maintaining website health necessitates awareness and organization. This is especially true for a large site with hundreds (or thousands) of pages. Website sizes are increasing year after year due to the introduction of new tools to make website creation easier. While it is simple to add pages to most websites, it is more difficult to keep all of your pages in good condition. Your website should be a tool that supports and aids the growth of your business. It is a living, breathing entity that requires your time and attention to reach its full potential.

  Mar 30, 2021       by Adekunle Oludele       93 Views

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© Copyright The Watchtower 2010 - .

© Copyright The Watchtower 2010 - .