7 Important Tips for SEO Client Report

7 Important Tips for SEO Client Report
Your SEO reports are essential for showcasing your clients' outcomes as well as for assessing whether your techniques are effective as an SEO consultant. You must immediately produce fantastic, well-built SEO reports because this directly affects your business line. This is a requirement that cannot be waived.

If you manage SEO for clients, you know how crucial it is to provide accurate and comprehensive information. Once the task has been completed, it must be demonstrated.

Your clients depend on you to provide them with the pertinent information they require in order to make decisions regarding their future marketing initiatives. They (and you) can follow the SEO report as a guide.

Making a system you can consistently imitate for each customer is the key to getting it correctly every time.

In what ways are perfect SEO reports created? They are the seven crucial components.

1. Traffic Sources: 
Is your client's primary objective to increase organic website traffic? Then start your SEO reports with traffic.

You should also use the Source/Medium component of the traffic report in Google Analytics for this portion of the report. It will give you additional insight into the source of your visitors, enabling you to better advise your customers on where they ought to invest their time and money.

Since 63 percent of traffic to organic search engines in 2021 came from mobile devices, make sure that mobile sources are also covered in this section of the report.

2. Conversion Rate & Goals' Progress 
Massive site traffic is fantastic, but if you don't understand what your visitors want or how they want to interact with your material, not even the most traffic will get you very far.

To put it another way, no amount of traffic will be of any use to you if you can't turn your visitors into paying clients.

As an SEO consultant, one of your clients' most critical key performance indicators (KPIs) is probably conversion rate, so place it near the head of your report for easy access.

After learning the conversion rate, you'll be better prepared to explain what happens next in the report and why they are seeing particular insights and data points.

Choose some of your desired goals to be tracked as "conversions" in order to show the conversion rate to a customer.

One non-profit client used landings on their "Thanks for the donation!" page in this example to keep track of completed donations.

Each landing will be counted by Google Analytics as a contribution toward the goal completion section's objectives.

3. Most Successful Pages
Although you presumably already know where your visitors are coming from, it's crucial to find out where they are going on your website.

It's great if someone visits your site naturally through Google, but it's much more beneficial to know that they clicked on one of your most recent blog posts.

To let your client know what is and isn't working, you should always provide the best-performing pages. Usually, they can apply the lessons they've learned from successful pages to those that need assistance drawing (and keeping!) visitors.

The Landing Pages section of Google Analytics is one source of data that may be used to demonstrate this.

4. Page Speed Analysis
Visit a Google service called Page Speed Insights and take a brief vacation from Google Analytics for this section. With this totally free application, you can show your customers how quickly their pages load and any performance problems they might be able to resolve to get better results.

It can occasionally be anything as simple as a video with an excessively large file size. Your pages can be online immediately with this easy fix.
Getting your pages to load quickly is essential to maintaining visitors on your site. Page speed hasn't traditionally been given much importance, but as user expectations for their online experiences rise, it should be.

Google even informs us that a load time increase from a one-second load to a three-second load increases the likelihood that a user will leave a website by 32%.

5. The bounce rate and dwell time
It's tremendously useful to know that users have visited your site, clicked on specific pages, and occasionally converted.

Your client needs to know how long visitors are staying on their website and how many of them leave after the first landing page, though, to get the full picture.

The amount of time a visitor stays on a website page after arriving via an organic search is known as dwell time. Do they want a speedy response or are they browsing other pages from that page?

Even so, a high bounce rate isn't always a bad thing.

If they swiftly departed from your landing page, which was crammed with links to other pages on your website, it's likely that they were interested in these external links.

Focus on the bounce rate for key website pages that contain valuable material, such as videos, in this area. To really engage with the information, they ought to remain for some time.

6. Ratings and Backlinks
Backlinks can be an effective tool for websites that are having trouble improving their SEO rankings.

You may use a variety of tools to keep track of your links, which is beneficial because it can reveal possible SEO opportunities.

In this portion of the report, you should demonstrate the effect of any backlinks you assisted your client in obtaining as part of your SEO strategy.
In terms of rankings, you want to mention where the site comes up for the search terms you've selected to be the most beneficial to the client.

Just remember that rankings are no longer the be-all and end-all of SEO because we now understand that a wide range of criteria, including history, user location, and personalization, can all affect rankings.

7. Advice and the following steps
Under a pile of data, recommendations might not be the first thing that comes to mind, but the client will ultimately be looking for them at the report's conclusion.

In order to create a workable plan to address the flaws and maximize success, your next steps and recommendations will make use of all the data you've gathered and apply them to the strategy moving forward.

A Final Point:
The most effective way to demonstrate your success through your SEO reports is to contrast the outcomes from earlier reporting periods.

Whether it's quarterly, annually, or another frequency that works for you and your client, use it consistently to demonstrate growth.

You will consistently produce the ideal SEO report if you combine all of these factors.

As you are aware, SEO requires a long-term commitment. As an SEO consultant, it's advisable to evaluate your strategy on a monthly basis to avoid being distracted by minute details that could alter at any time. For your client's website, you might theoretically produce weekly or even daily SEO reports, but generally speaking, monthly SEO reports work best.

Your automatic SEO report may be set up in approximately five minutes, and your clients will receive it each month with timely information. You heard me right—everything is updated automatically, so you don't need to go back and submit the fresh information every month.

  • Share:

Comments (0)

Write a Comment