How to Run ads on Facebook 2021

How to Run ads on Facebook 2021


If you want to bring traffic to your website or blog, so please read this full article because it is very helpful for you to increase your traffic on your websites. Today In this article I want to tell you how you get more traffic for your website by spending less money through Facebook ads.

Facebook offers so many types of paid advertisement choices and positions, but everything promotions can be separated into three components:


First we create campaign on Facebook ads

Ad sets:

After the campaign we create an ad set for targeting different audiences, you'll require an individual ad set for each.


Your real ads live inside your ad sets. Every ad set can hold so many promotions that differ in colour, copy, pictures, etc.

How to run Facebook ads

1. Create an account on Facebook ads manager

2. Start creating ads with Facebook ads manager

3. Select an objective

4. Select your audience

5. Set your budget plan

1. Create an account on Facebook ads manager:

Facebook Ads Manager has a dashboard that provides you with the complete information of the campaign.

Forthright, the dashboard highlights an estimate of the amount you're going through every day. The dashboard is coordinated by columns, which makes it simple to filter through your advertisements so you can make a custom perspective on your outcomes. Key numbers like reach, frequency, and cost are promptly accessible, making covering execution an easy decision.

2. Start creating ads with Facebook ads manager:

When you sign into the Ads Manager, you'll see an exhibition dashboard where the entirety of your campaign, ad sets, and ads will be recorded including the outcomes they've driven for your Facebook page. Except if you've effectively made an advertisement for your Facebook page, this dashboard will be empty.

To make another campaign, ad set, or ads through the Facebook Ad Manager, tab over to the kind of advertisement you need to make and tap the green "Create" button to the furthest left of these promotion types as shown below. You can see from this screen capture that we're presently set to create another campaign.

3. Select an objective

Like Facebook Ads Manager there are so many social media networks company that design the objective of your campaign. Before starting, you have to select your campaign objective from the Ads Manager.

There are 11 different objectives to select from. The list includes everything from the general brand awareness, to getting, download your app, to expanding traffic to your online store.

By selecting one of these objectives, you're giving Facebook a great idea of what you'd like to do so they can present you with the best-suited ad options. As shown in the screenshot above. Facebook's ad options include:

  • Brand awareness
  • Reach
  • Website traffic
  • Engagement
  • App installs
  • Video views
  • Lead generation
  • Messages
  • Conversions
  • Catalog sales
  • Store traffic

Once selected, Facebook will then display the ad option that makes the most sense in terms of achieving this objective.

4. Select your audience:

Your next step to reach targeted audiences - you can do this for every ad set that has a place with a similar campaign. In case you're simply beginning with paid advertising on Facebook, almost certainly, you'll need to explore different avenues regarding a few diverse focuses on alternatives until you contact a group of people that fits perfectly.

The ads and ad sets are contained inside your campaign, with the promotions containing a particular uniquely inventive and an ad set containing a particular audience and spending plan.

How to select your Facebook ad placements?
If you’re setting up your first campaign, we recommend that you use Automatic Placements.

In case you're setting up your first campaign, we suggest that you utilize Automatic Placements. 

However, in case you're attempting to get people to convert to your site and it's hard to explore on mobile, de-select the Mobile News Feed, Instagram, and Audience Network placements. 

Here are the ads placement suggested by Facebook for each campaign objective:

  • Brand awareness: Facebook and Instagram
  • Engagement: Facebook and Instagram
  • Video views: Facebook, Instagram, and Audience Network
  • App installs: Facebook, Instagram, and Audience Network
  • Traffic (for website clicks and app engagement): Facebook and Audience Network
  • Product catalogue sales: Facebook and Audience Network
  • Conversions: Facebook and Audience Network.

5. Set your budget plan

Facebook permits you to set either a daily budget or a lifetime budget. Here's how they differ from each other.

Daily Budget: On the off chance that you need your ad set to run consistently for the duration of the day, this is the choice you'll need to go for. Utilizing a day-by-day spending implies that Facebook will pace your spending each day.

Lifetime Budget: In case you're hoping to run your ads for a predetermined time frame, select a lifetime budget. This implies Facebook will pace your investment over the energy time frame you set for the promotion to run.


So many digital marketing companies use Social media marketing for grew the traffic on a website or increase the sale of a product. So you can also follow this strategy to grow your business.

  • Share:

Comments (0)

Write a Comment