The initial purpose of VPN technology was to connect different business networks over the internet securely. This technology has found other applications, for example, in marketing. Digital marketing success largely depends on VPN, and there is more than one reason. We will help you understand the benefits of VPN to improve the effect of your marketing efforts.
#1 Improving Social Media Marketing
There are now about 3.5 billion active users on social networks. However, you cannot directly interact with any of them. Many social networks are limited by region or divided by interests. VPN can bypass geo-restriction. It is also useful because it allows you to create additional accounts for analyzing competitors, participating in various events, etc. This is necessary for almost any business. And most importantly, VPN protects your data when using social networks.
#2 Ability to work with local SEO
VPN technology can aid in search engine optimization (SEO). When your client's target audience resides in a different location from their operational area, a VPN service becomes crucial in comprehending their audience's requirements.
Let's take an example. Your client specializes in window installation in Canada and has decided he can export windows to the United States. You may not be physically located in both regions, but you must know the specifics of each market. Enter VPN—a solution that allows you to connect to a USA server, tricking Google into thinking you are physically located in the USA. This grants you the ability to conduct Google searches as a resident would.
#3 Better online security
If you're a digital marketer, you store valuable data like company files and customer information. To enhance security, using a VPN is recommended. Local businesses can also benefit from VPNs in their digital marketing approach. Some VPN software includes malware detection, and protecting against phishing websites.
With a powerful VPN for Mac or another device, you can protect yourself from phishing, viruses, DDoS attacks, man-in-the-middle attacks, and more. For Mac, you can use either a separate application https://veepn.com/vpn-apps/vpn-for-mac/
, or a VPN extension for the browser. Implementing a VPN in your digital marketing strategy ensures accurate competitor analysis and safeguards against data theft.
#4 Competitor analysis
To keep up with your competitors, you need to know what exactly they are doing and offering. This not only provides insights into their marketing strategies but also uncovers backlink opportunities. Furthermore, monitoring rivals enables immediate awareness of unhappy customers.
VPNs secretly facilitate monitoring your client's competitors - they will never know you're browsing their websites. You replace your IP address, which means you become an anonymous user.
#5 More opportunities for remote work
The shift towards remote work means business owners can no longer control where people work from. If they are in a cafe or hotel and using a public Wi-Fi connection, they are putting your data at risk.
Those marketers who use a VPN can interact with customer data securely. Most companies are aware of the importance of data and are afraid of hacks; marketers must comply with certain internal and external security policies. The basis is usually VPN, as it prevents leaks.
#6 Advanced link building
Enhancing search engine rankings for a specific website relies heavily on quality backlinks. In addition to creating high-quality content, it is imperative to ensure fast and secure linking.
Google crawlers analyze websites to establish their credibility. However, some websites may obstruct the creation of high-quality links. To build such links, using a VPN is necessary. Custom-built links are difficult to block and employing a useful tool can aid in constructing robust and impactful links.
#7 Bandwidth throttling protection
ISPs may throttle bandwidth when they detect heavy data usage. As a marketer, you could potentially encounter this situation during extensive market research or data analysis. Utilizing a VPN can help you maintain an unthrottled connection speed by preventing ISPs from accessing your online activity.
VPNs for marketers are more than just protection tools, although they are one of the important reasons for using the service. Their scope of application goes further: preventing throttling of the Internet channel, the ability to see search results as local, great opportunities for analyzing competitors, etc. You need a good VPN that can satisfy high demands, then you will experience all the benefits. Choose one that aligns with your requirements and fits your budget perfectly.