“When the night has come
And the land is dark
And the moon is the only light we'll see
No, I won't be afraid
Oh, I won't be afraid
Just as long as you stand
Stand by me.”
If you can hear Ben E. King croon soulfully and feel your soul traversing fields of long lost, requited, or unrequited love, you, my friend, are not alone! 😌
The festive Yuletide spirit still warms your soul, and with the scent of spring in the air, your heart can’t help but skip a beat. When there is festive joy, anticipation, and the spirit of giving, people are generally more generous with their purse strings. Even the most parsimonious of lovers would deign to buy a rose for that someone special or even the one in the mirror!
To quote NRF President and CEO Matthew Shay, “Valentine’s Day is a special occasion to shop for the people we care most about.” The numbers have a similar story to tell. 2023 was one of the highest spending years on record, with customers splurging a cool $25.9 billion on Valentine’s Day.
So, if you are an email marketer looking for some awesome Valentine’s Day inspiration that will leave no money on the table, you are in the right place. In case you already have some V-Day email ideas in your mind and just need some custom MailChimp templates to bring those ideas to life, we can help you with that as well!
San Jose
Subject line: Make This Your Month To Fall in Love With San Jose
Interestingly, some people like to splurge on experiences and travel and relish the intangible goodness of life that comes in the sweet moments of doing nothing in a new place with your special someone.
SanJose, California, hits the bull’s eye with its vibrant hero image that focuses on the dewy freshness of twilight hours that beckon a new beginning as the Sun sets.
We absolutely love the intertwining of the white font that adds elegance to the spectacular imagery. The creative use of copy and color in the CTAs, along with a smattering of subtle cross-selling with an a la carte menu of experiences one can check out with one’s beloved, we have a winner, people!
Fable
Subject line: The Perfect V-Day Gift 💐
Throw in elegant monochromatic undertones with shades of pastel greys, along with the promise of free standard shipping, and you have yourself the recipe for the perfect emailer that will tug at heart and purse strings alike!
The subtle yet elegant use of minimal copy and stellar artwork does its job artfully. The Z-style layout, the mindfully placed CTAs, and the emphasis on free shipping until the D-Day spells class.
Orangewood Guitars
Subject line: A Musical Valentine’s Day
This beautiful emailer captures the essence of love, people jamming over soulful music as their fingers strum the strings of the oh-so-romantic guitar! Right from the simple yet on-point subject line to the artful use of the promise of a discount and a strategically placed CTA in the header, we found it an absolute gem.
The hero image exudes warmth and replaces the dissonance in the anxious times we live in with the consonant tunes of the sound of music in the company of loved ones. With ideas on sharing some love this V-Day and a CTA we found hard not to click on, Orangewood Guitar has surely struck the right chord here!
McDonald’s
Subject line: Share the love ❤️ 💌
For those in a forever “loving” relationship with fast food, the Happy Meals peddler has an irresistible V–Day offer to make.
The quirky couplet in the header, along with a thoughtfully added option to hit unsubscribe in case one has had a change of “heart,” we are rooting for the simplicity yet effectiveness of this emailer.
With the perfect use of white spaces, minimal copy, and the promise of an offer behind the envelope, it’s quite impossible to resist the urge to click on the cute heart!
Hugo & Marie
Subject line: There’s This Thing Called Love, and It’s Everywhere
The choicest words in the subject line and the sensual artwork turn up the heat by several notches, and it’s quite hard to casually scroll through without taking a moment to appreciate the beauty and value on offer.
The slightly tilted artwork changes the narrative, and one is inspired to look through the artists’ sound work in the vinyl record attached herewith.
An elegantly crafted masterpiece, we may deign to say!
On that note, we will wrap up the barrels of our virtual pens and soak in the sappiness and mushy flavor of the season of love. Needless to say, these email inspirations are not the first and the last word in the world of email designing, and we encourage you to scour the internet for more such gems. If you need some professionally done custom MailChimp email templates, we at Email Uplers can help with that as well! Till then, keep spreading the love, amigos!
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