Maximizing the Potential of Voice Search Optimization

Efe Dickson
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Aug 06, 2022

Do you know how internet users discover your company?

They may be utilizing voice search. According to estimates, 1 billion voice searches take place each month, and voice searches made on mobile devices are three times more likely to be local. People use voice search to obtain information and make purchases. What you need to know about voice SEO and how it affects UX is provided here.

What Exactly Is Voice Search?

If you haven't tried it before, voice searches occur when a smartphone or computer user talks to the device they are using to search for a certain topic or business. In a larger sense, voice search encompasses any open-domain keyword query on the Internet, such as Google Voice Search, Cortana, Siri, and Amazon Echo.

Instead of using a single word as we would in a text search, we are more likely to employ a conversational tone while using voice search.

Benefits of voice search optimization for local businesses

Voice search is becoming increasingly popular, particularly among teenagers.

Voice search is easier to use since you don't have to write, and when utilizing smart speakers like Google Home, you usually just get one response for your search, which means you don't have to sift through search results.

On their laptops, tablets, and PCs, users may perform voice searches and voice note apps. That implies we can essentially utilize speech on any device, which is useful (which is probably a large part of why voice search is so popular).

In addition, everybody is doing it:

According to Northstar Research, 55% of teenagers regularly use voice search.
40% of individuals regularly use voice search.
More than 33 million voice-first devices (such as smart speakers) are in use today.
Voice searches make up about 20% of Google searches.
Between 2008 and 2016, voice searches on Google rose 35 times.
Voice searches make up about 25% of all Bing searches.

As a result, your local search marketing plan has to incorporate voice search optimization if you want to draw in nearby mobile consumers who are looking for your product or service on their phones.

Make sure the structured data, also known as schema, on your website is optimized as you make adjustments.

The information about your company that is buried in the source code of your website is known as structured data. This data is essential for voice search optimization, even if website users cannot see it.

How to Optimize Voice Search Performance

The most crucial thing to remember when optimizing for voice search (and local search in general) is that the search engine must believe that your company is a good match for the search query in order for your business to appear in search results. (Search engines just desire to provide users with the finest, most pertinent results for their inquiries.)

Google's local search whitepaper states that it considers three factors to assess if your company is a suitable match for searches:

1. Notoriety

Your company's significance is determined by how well-known it is. Consider your number of reviews, star rating, inbound links, and number of directory listings.

2. Distance

If your business is near the searcher's location, you have a better chance of ranking high in local searches. Never underestimate the significance of consistency in your company's citation information (name, address, and phone number). If you want to appear in local searches,

3. Long-Tailed Keyword Analysis

As previously indicated, voice search frequently uses lengthier spoken sentences. Instead of just "quick food," try "Find me a fast food place nearby."

Long-tail keywords are these lengthier phrases.

You must perform research on long-tail keywords relevant to your field and region if you want to optimize your website for voice search.

Answering inquiries from your clients is another voice search optimization strategy that uses natural language and long-tail keywords. When a searcher asks a question using voice recognition and your website's content responds, you are more likely to show up in the search results for that user's inquiry.

In order for search engines to identify your company when customers use voice search to ask questions about your sector, you may provide answers in blog posts or a FAQ area on your website.

4. Relevance

The only thing left to do is be pertinent to the search query if your business is well-known and you are nearby.

Your voice search optimization will be useful in this situation. You must provide search engines with the details they require in order for them to recognize when your company is appropriate for particular voice search phrases.

Final Thoughts

Your company needs a voice search strategy now more than ever with the popularity of smart speakers and voice search on mobile devices. Utilizing current cutting-edge technology to maximally future-proof your job is the best way to make sure you're ready for this brave new world.