The Best Times to Post on Social Media for Maximum Engagement

In 2020 and 2021, social media platforms became more important than ever as a way for everyone to stay in touch during the pandemic, discover the latest trends, find new hobbies and keep abreast of current developments.

Brands across the globe had to adapt to succeed in a suddenly fast digital transformation, and social marketers had to fight exhaustion because the number of social interactions and the need for messages increased. 

Having this in consideration, it’s not surprising that the best times to post on social media indicated many remarkable changes in 2021, with greater and different engagement throughout platforms and sectors. 

Both companies and their consumers were continually adapting the way they functioned online during Covid-19, which led to new forms of interaction and engagement on social media platforms. 

As many brands continue to improve and enhance their social media marketing efforts for 2022, it’s crucial to understand how to keep your audience engaged across social media platforms. So, read below to find out what are the best times to post on social media currently.

If you were selling on Instagram before the Covid-19 outbreak, the best time for posting would be at the times just before lunch on Wednesdays around 11 AM or Fridays from 10 AM to 11 AM. On the contrary, the worst day for posting on Instagram was Sunday.

Data gathered throughout the pandemic shows major changes in social media behaviour. As individuals moved both their personal and professional lives online, the use of social media increased drastically.

That brought a change in the hours when users were most interactive and engaged. Hence, the best times to post also changed. And if you’re wondering when is the best time to post on Instagram this year, we’ve got you covered. The best time for posting on Instagram has extended to three days a week: Mondays, Tuesdays, and Fridays. The best hour continues being the one before lunch, around 11 AM. Additionally, there’s also a pretty high engagement on Tuesdays around 2 PM.

 

Before the pandemic, the best times for posting on your Facebook business account were on Wednesday around 11 AM and from 1 PM to 2 PM as interaction on Facebook increased the most in the middle of the week.

It was also safe to post on Facebook on Tuesdays and Thursdays, particularly throughout the day from 8 AM to 3 PM. The worst day for posting was Sunday, the same as on Instagram.

Since Facebook usage increased during the lockdown, so did activity during the week. That resulted in a larger time slot during which you can post on Facebook for enhanced interaction. 

The best times for posting on Facebook now are on Monday, Wednesday, and Friday between 10 AM and 11 AM. Weekends remain to be the worst time for posting, besides weekdays after 5 PM. 

Contrary to Facebook and Instagram, LinkedIn is a professional social platform used by headhunters, salesmen, and business people, which they utilize for work. 

Before Covid-19, the best times for posting on LinkedIn were during the week, especially in the mornings. Wednesdays from 8 AM to 10 AM or at noon, Thursdays around 9 AM and from 1 PM to 2 PM, and on Friday mornings around 9 AM.

Engagement on LinkedIn stayed mostly the same throughout the pandemic. On Linkedin, the users continued to be most active in the mornings during the workweek.

So, the best times for posting on LinkedIn now are Wednesdays around 3 PM, Thursdays from 9 AM to 10 AM, and Fridays from 11 AM to 12 PM. Weekends or after business hours remain to be the worst times to post on LinkedIn.

Based on 2021 TikTok marketing statistics, 90% of users use the app every day. That means you can post at any time during the week. However, usually, it’s best to post on TikTok early in the morning or after work hours.

The best times for posting on TikTok are from 6 AM to 10 AM, plus in the evening, from 7 PM to 11 PM.

It’s perfect to follow the EST for your TikTok posting schedule because an increasing number of US teens use the app. Intriguingly, an increasing number of US adults have also downloaded TikTok.

The best time to post on social media is an important component of the social platform you’re utilizing and the time zone the majority of your consumers are in. While the times mentioned above are averages, you may discover that your audience engages more at different periods. The ideal way to find out the best time to post on your social media business accounts is by experimenting.