7 Top SEO Training Courses and Certifications Free and Paid

Search engine optimization (SEO) has grown to be a highly sought-after career due to its critical function in bringing together businesses with their audiences and consumers on the internet.

It is not surprising that 64% of marketers actively invest time in learning digital marketing strategies given the significance of SEO. Since there are presently no SEO degrees or established programmes to become an "expert" in SEO, proficiency is often gained via difficult experience and, increasingly, through obtaining SEO certifications.

The entire manual for SEO certifications in 2022 is available here. In this in-depth review, you will learn what an SEO certification is, which ones to pursue this year, how much they cost, and other helpful information to help you select the most appropriate certification.

Given the nature of the industry, it seems natural that education platforms, digital marketing firms, and other organizations frequently provide SEO certificates online. A certification is often given upon passing an exam at the conclusion of a particular course.

You may enrol in classes and get certificates in a variety of fields, including inbound marketing, link building, competitive analysis, keyword research, and beginner and advanced SEO.

Certification fees might be as little as zero or as much as hundreds of dollars.

A curriculum for SEO certification is not available from Google. You can take an SEO course from a third-party source like ExamSnap CompTIA A+ and get certification if you want to become an expert in Google SEO.

The leading search engine does provide certifications for Google Analytics, AdSense, Display, and Ad Ads. Even though some of this relates to SEO, there isn't a formal SEO certification.

Are you prepared to learn about the top SEO courses and certifications you should pursue?

HubSpot, a company well-known for its inbound marketing and sales software that assists businesses in attracting consumers, converting leads, and closing deals, is offering an inbound marketing course. The course, which lasts roughly 4.5 hours, teaches inbound marketing strategies that span from content generation and social media promotion to lead conversion and lead nurturing through seven lectures, 34 videos, and eight quizzes.

The professionally made videos cover topics like social media promotion, conversion strategy, lead nurturing, lead alignment with sales, conversational growth strategy development, conversion strategy implementation, customer marketing approach implementation, and, of course, the fundamentals of inbound marketing.

For beginners who wish to learn more about inbound techniques and tactics, this SEO certification course is perfect.

Fee-No charge.

Depending on your needs, Semrush offers a wide variety of online courses and tests. The Content Marketing and SEO Fundamentals Exam is a wonderful place to start since it will help you decide what direction you want to go with the subsequent courses. This course offers the foundation for additional in-depth instruction in a variety of our specialty areas offered through the Semrush Academy.

Additionally, you should have a look at their SEO Toolkit Exam. Three modules—Learn, Build, and Measure—make up the 14 video courses spread over three hours. Along with the video lectures, users have access to additional reading to broaden their understanding and professional SEO advice. They can take the test after the course.

You can strive to obtain further certifications, such as those for advanced Semrush toolkit users and digital agencies, if you continue to expand your expertise by enrolling in more Semrush courses.

The best candidates for this SEO certification course are SEO newcomers and practitioners with some experience who wish to brush up on their knowledge by studying with SEO professionals.

Fee-No charge.

The organization behind the most well-known WordPress SEO plugin is called Yoast. Yoast SEO Premium, which includes the Yoast SEO Premium Plugin and access to all of their SEO courses, including their All-Around SEO training.

Not only because of its plugins, but also because of its contributions to WordPress and the SEO community at large, Yoast has a very strong reputation in the SEO market.

You will receive an SEO certification and a badge upon completion of the course, which consists of three hours of instructional videos.

Supplier: Yoast

Fee: $99

For non-technical consumers, this SEO certification is the finest. You may learn how to optimize the technical SEO of your website in this course without having any technical experience.

ClickMinded is a large collection of world-class digital marketing courses and white-label documentation, allowing you and your team to stay sharp in one location. It teaches you precisely how to improve website traffic as soon as feasible.

There is a final test for the course. You can obtain your certification if you complete the ClickMinded SEO course and pass the exam at the end. LinkedIn is seamlessly integrated.

The goal of ClickMinded certificates is to demonstrate to potential employers and clients that you have a fundamental understanding of how search engine optimization operates.

The purpose of this certification is to demonstrate to potential employers and clients that you have a superior understanding of SEO.

Fee: $997 (once-off).

The ideal SEO certification for companies is this one. One of the priciest programmes on this list, it is best suited to businesses with substantial training budgets.

Another significant player in the SEO sector is Moz. They've been around for a while, and the SEO community holds them in high regard for the contributions they've made.

After completing the tests and the 6-hour instructor-led portion of the SEO certification course, you are awarded the SEO certification.

Although Moz has its own SEO tools, those tools are not a requirement for the training. This course is open to anyone without a Moz Pro membership.

Fee: $595 (once-off).

This is arguably the best SEO certification available to non-SEO specialists. It barely lasts six hours and covers both fundamental and sophisticated SEO ideas.