Increasing your search engine ranking with Domain Authority Part (2)

Adekunle Oludele
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Apr 23, 2021

Increase Domain Authority by Using Content Relevance

Another good SEO strategy is to improve the content and keyword relevance. This can be accomplished by producing long-form, in-depth content that addresses a wide range of topics.

Create Linkable Content - To earn high-quality links from multiple domains, which both MozRank and MozTrust consider essential, you must create high-quality content that is published on a regular basis. The higher the quality of your material, the more likely it is that another authoritative site will connect to it. This means that your content must be important to your brand and audience, as well as insightful, innovative, and well-written.
Increase the strength of your internal linking structure - Many websites are so focused on gaining external links that they ignore the value of internal links. Internal links help users find what they're looking for, which improves their user experience. This means that even though they've dug deep into your back catalog of blog posts, they can easily find their way back to your homepage through one of your internal links. Internal links help to keep visitors active on your website while also preventing them from leaving out of frustration. Internal links also make it easier for search engines to index your entire site.
Remove Harmful and Toxic Links - Every now and then, you can go through your link profile and look for any negative or toxic backlinks. This will allow you to delete links from questionable sources that might end up harming rather than supporting your domain authority. You can also delete any links on your website that lead to bad sites or are broken, as these can also have a negative effect.
Ensure your website is mobile-friendly - Mobile devices are used by a large number of internet users to access the internet. If your website hasn't yet been configured for mobile use, you're falling behind. It will not only damage your mobile search engine rankings, but you will also lose a lot of visitors who will simply abandon your site because they know it is not properly displayed on their Smartphone or tablet.
Become an Expert in Your Field - This can only be accomplished by producing excellent content and engaging in positive social media interactions with your fans and customers. By enhancing your credibility as an expert, you will improve your brand's name, which will not only help increase traffic but also the number of external connections you receive from other high-quality outlets. Another way to boost your website authority is to write guest posts for other websites in your industry.
Improve the Loading Time of Your Websites - A slow loading speed can have a negative impact on your bounce rate. Most users have little patience for pages that take too long to load and will abandon your website if their patience runs out.
Use Social Media to Promote Your Content - Since social signals are a significant ranking factor, you'll need to promote your content on social media to receive those signals. Otherwise, the content would only sit on your platform by itself. Promote your content on all of your social media accounts, and invite your fans to like, share, or comment on it. You can also have social share buttons on your website.

There are many reasons why domain authority is relevant. It enables you to assess your website's overall results. It also allows you to compare your score to that of other websites to see how you stack up. You will find other sites worth linking to in your content as well as sites that are industry authorities with whom you should create a relationship by determining their domain authority. Not to mention the fact that it will assist in bringing in more traffic.