What to look out for in a Digital Marketing Agency Dubai Part 2

What to look out for in a Digital Marketing Agency Dubai Part 2

Growth also demonstrates a company's ability to retain customers over time. The industry average for digital marketing retention in Dubai is around 50% year over year, with some places (THE WATCHTOWER) achieving 90% or higher. This retention rate contributes significantly to the company's overall growth.

A shrinking company, on the other hand, is a red flag when looking for the best online marketing company. This does not refer to isolated instances of termination or quitting; sometimes a hire is simply not a good fit for a company. Instead, it refers to a negative trend, such as quitting, firing, or erratic changes in company direction.

For example, if a company representative mentions that they've lost four people in a week, you're entitled to be sceptical. Similarly, a string of layoffs, long-term company restructuring, and other red flags could indicate that a digital marketing firm isn't just reorganizing — it's struggling to stay afloat.

Is the agency open and honest?

Transparency is the process by which a digital marketing company discusses its inner workings to make potential clients feel more at ease. Pricing and social media are two of the most helpful forms of transparency.


Pricing transparency is important because it tells you (and other potential clients) exactly how much you can expect to pay for the services of a digital marketing company. While most digital marketing companies do not discuss their pricing online, the few that do are committed to their client's success. They are also among the best digital marketing firms.

The main reason is that knowing how much money a potential client would need to work with a digital agency is mutually beneficial. This allows the prospective client — in this case, you — to determine whether they can afford to work with a marketing firm before ever contacting them.

This saves time, work hours, and money all at the same time. It's also true that many digital marketing firms in Dubai provide customized pricing packages. Even if that's the case, it's still important for them to share pricing information so you can get a general idea of how much it would cost to collaborate.

Nonetheless, many businesses do not share their digital marketing pricing information. That's not to say they have something to hide — but you'll have to actively contact them to find out if you can proceed. That is a waste of time, and time is money in business.

Social Media

Social media has a wide range of applications in the world of digital marketing. Some Dubai agencies use it to promote content, while others use it to build a loyal following, and still, others use it for customer service.

Social media is frequently used by digital marketing firms for all three of these purposes (plus a few more). As a result, digital marketing firms in Dubai are increasingly transparent on their social media accounts. They'll respond to criticism, thank people for their compliments, answer questions, and more. If they respond to customer questions online, you know they care about customer service.

If they promote a lot of content, you can be sure they have an active online presence. They're probably also looking to assist potential customers by answering frequently asked questions on new site pages. But if they don't do anything — particularly if they create an account for themselves and never post to it — you know they're not fully engaged with their clients.

That could be for a variety of reasons, but the details are unimportant. What matters is that a digital marketing firm has social media accounts that it does not use. If they're that disconnected from the Internet, they're unlikely to connect with you.

Is there a positive attitude and desire at the Dubai agency?

Ambition is another important characteristic of a good digital marketing firm. In the context of marketing, ambition refers to a company's drive to find new ways to advertise themselves and their customers.

The most forward-thinking digital marketing firms in Dubai will employ an internal marketing team to develop new processes and improve existing ones, ensuring a steady flow of ideas and processes that help their customers succeed.

The best companies will also put these ideas to the test on themselves, using themselves as the guinea pig for any successes or failures. By experimenting with new ideas on themselves, the digital marketing firm can then fine-tune their new strategy and use it exclusively with their clients.

This keeps the company at the forefront of the digital marketing industry in Dubai, and they pass those benefits on to you! Obviously, this entails paying for the services. However, the investment in these new strategies frequently pays off. And if it doesn't, a digital marketing company will almost certainly offer full refunds for your trouble.

Identify a Digital Marketing Firm That Suits Your Personality

Remember that these companies aren't just selling their customers' products; they're also selling their own. Examine how different agencies in Dubai market themselves when conducting research. This is a good sign if you like the look of their website and find it easy to navigate. If, on the other hand, their website fails to impress you, that's a red flag. The website of a good digital marketing agency will tell you everything you need to know about who they are, what they do, and how they can help your company.

And you want an agency that will fit in with your company's culture and way of doing business, not just the appearance of their website and work. You may not get along with a professional agency that is more corporate if you stress casual as part of your business brand, or vice versa. You may want to work with a smaller digital marketing agency if you have a small business. Local firms, for example, may have a higher chance of hiring an agency based in their area.

It's crucial to keep track of how things feel when you meet in person, particularly if you want to form a lasting bond. Choose an agency that fits your personality so that you can have fun working together.

Take your time and make long-term plans

It's not as easy as throwing money at a problem and waiting for the results to come in with digital marketing in Dubai. This will be a strategic partnership that will propel your company forward, and it should be viewed as a long-term relationship. It will take some time to find the right partner, but it will be worthwhile. However, if you make a hasty decision, you will waste both time and money.

Because your relationship with a digital marketing agency is a partnership, you'll want a firm that can assist you in moving your business forward. You want a partner who will work with you in the trenches to solve problems, not someone who will give up.

Approach the process as if you were hiring for your own business. The best results will come from a relationship that is open and transparent. This will necessitate a great deal of collaboration, cooperation, and working with someone who is on the same page as you. They'll have to get to know your business, your wants and needs, your goals and ideas, as well as provide input and care for your business and campaign.

Look for the best value rather than the cheapest price

When it comes to making your final decision, the cost will clearly be a factor, but you shouldn't go with the cheapest option. The cheapest agency in Dubai is unlikely to provide the best value. Instead, inquire as to what you receive in exchange for your money, and establish a clear understanding of what is expected of each of you. This will give you peace of mind that your money isn't being squandered, but rather invested in the future of your business.

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