Why a business should have a mobile app

Why a business should have a mobile app
The biggest hoax you could show yourself is that your business does not need a Mobile app yet, after all, you are not a popular brand as Uber or Emaar properties. While we could be having a good laugh at that, time is running out and your competitor who has less capital base just launched a mobile app.  

With the continual spread of innovation and digitalization, several people have shifted from the traditional way of handling business or services from brick-and-mortar offices to the ever-ready, never-failing Mobile app. During the Covid-19 lockdown, businesses had experienced a downward slide in their revenues; while some businesses got sunk, some were able to swim through with the aid of the web page and mobile apps to provide seamless services. 

Do businesses need a Mobile app and what are the benefits of a business having a mobile app? These would be carefully discussed in this article; kindly read through to the end. 

Is a Mobile app necessary? 
The fluctuation in mobile app usage and smartphone penetration continues to rise at a constant rate. According to research, there are presently over 3.2 billion smartphone users worldwide; capitalizing on this only means that you are in business for the long haul. 

Mobile app design and development are one of the majors of The Watchtower - Web Design Agency Dubai.

Why businesses should have a mobile app? 
1. Branding
The place of identification is key and it gets easier when a color, mantra, seamless service is known with a business entity. 
Advancement and innovation are easier for a forward-thinking organization, and a Mobile app in a time as this shows more for your audience while increasing identification and chances of new converts. 

2. Increase visibility
According to statistics, the average person spends more than two hours each day on their mobile device. While only a few programs are likely to account for the majority of this usage, the fact remains that each user must unlock, scroll, and scan their device for the apps they desire.

3. Provide value
It helps provide and improve value. Such that, information that had been conveyed from hand is now considered digitizing. Instead of using the traditional point-collection card, consumers now make use of innovative schemes like this to redeem their rewards using your mobile app. The result always yields a ripple download and doubles the chance of winning prospective customers. 

4. Acts as a marketing channel
Mobile apps are useful tools in providing basic information which could sway from news feeds, booking forms, FAQs, user accounts, price lists, push notifications, and more. 

In addition to being able to provide your customers the information they want, including exclusive specials and promotions, a mobile app gives you the opportunity to do so. Push notifications bring you even closer to direct contact and allow you to simply remind customers about your services whenever you have new developments. 

5. Standout
Mobile apps for small businesses are still not well accepted, perhaps due to the cost of Mobile app development these days, however, this is an edge and you can get a leg up on your competition. Be the first in your demographic to provide your consumers with a mobile app. Your forward-thinking approach will give them the right dose of spasm. 

6. Loyalty
With all of the volume of other media platforms as billboards, flashing signs, newspaper advertisements, flyers, coupons, websites, website banners, Facebook ads, and email marketing—we are gradually losing our effect on customers as a result of the massive volume of advertising that surrounds us all. It's time to get back to building genuine connections with your consumers and turning them into ardent supporters of your product or service. Truth is, a Mobile app may not save your company, but it is sure to draw your consumers closer while earning their loyalty in the long run. 

Finally, mobile applications, sometimes referred to as apps, are bits of software designed for usage on wireless mobile devices such as smartphones and tablets. Mobile Apps were created, considering constraints and capabilities of mobile devices in mind. A game, for example, might make use of the accelerometer on a smartphone, while a drawing pad software could make use of the pen on a tablet. 

For more reasons a business should use a Mobile app or the design and development of a Mobile app, kindly liaise with The Watchtower - Web Design Agency Dubai. 
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