8 Essential Mobile App Analytics Metrics You Must Monitor for Success

Building an app is fun, but creating an app is just the beginning. In order to accurately know how your app is doing, you will need to start following some numbers. These numbers are called mobile app analytics metrics, and they can help you learn more about your users’ interactions with your app, what needs to be better, and how you can expand. 

If your app were a game, those metrics would be the scorecard telling you how well you are playing. You can make better decisions and build more valuable apps by checking your numbers regularly.

These are 8 key mobile app analytics metrics to start tracking today.

1. App Installs and Downloads

This is the basic starting point. It illustrates how many people have downloaded your app. As exciting as seeing a large number here may be, it's not the entire picture; you need to see what happens after they have downloaded the app. 

Why this matters: It tells you how attractive your app is upfront. It is one of the most common mobile app analytics metrics.

2. Active Users (DAU & MAU)

"DAU" means Daily Active Users, and "MAU" means Monthly Active Users. These figures let you know how many people are using your app on a daily or monthly basis.

Why it matters: these numbers tell you how often people are coming back. High DAU and MAU growth are good signs your app is valuable and fun.

3. Retention Rate

The retention rate tells you how many users return to your app after using it for the first time. If they return often, then your app is doing something right. If they do not, then something is broken. 

Why it’s important: it is one of the mobile app analytics metrics we can use to tell if your users will engage with the app.

Stat:

"The average app loses 77% of its daily active users just three days after installation."

4. Session Time and Frequency

This reports how many minutes users spend using your app each time and how many times they log into your app in the day or week. The more users interact with your app and the longer they spend in it, the more the user perceives the app as valuable. 

Why it matters: These two user engagement metrics are a good indicator of the user's connection to your application.

5. Uninstall or Churn Rate

This metric indicates how many users stop using your app or remove it from their devices. A high churn rate indicates users are unhappy, and it’s time to understand why.

Why it matters: It's one of the most critical metrics of app analytics to detect problems before they escalate.

6. Revenue and In-App Purchases

This metric shows your revenue on ad, subscription, and purchase monetization models. It tells you how much money you are making and the sources. 

Why It Matters: These will relate to app growth metrics. Understanding how much you are earning helps you to plan funding for future updates and marketing.

7. Crashes and Technical Issues

There isn't a user that enjoys a crashing or sluggish app. This metric will tell you how many bugs or errors are there in your app, and how often it crashes.

Why this matters: Users are happy when they have a seamless app experience. Continuous monitoring of this metric is crucial to ensuring great mobile app analytics metrics.

8. App Reviews and Ratings

What are your users saying about your app? You will find the answers by looking at the reviews and ratings on app stores, which is where users express what they love and what they hate.

Why it matters: Hearing what users say is an easy way to improve. These are simple yet powerful mobile app metrics.

Note: Apptrove can guide you through some of the most important mobile app analytics metrics that can bring a boost to your business graph. 

Conclusion

If you are developing or managing a mobile app, you shouldn't have to guess how it's performing — you should be tracking mobile app analytics metrics. These eight metrics are a great place to start and help you identify what is and isn't.

Regardless of whether your aim is to have more users, more review engagement, or more income, these metrics will assist you. Start small, discover trends from the metrics, and improve your app gradually.

So keep a lookout for your mobile app analytics metrics (yes, all eight times!), and see your app reach new heights.