How Influencer Marketing Has Impacted SEO: 5 Things Small Businesses Must Know

When you are running a small business, you need to have a good presence on digital media. The stronger your digital media footprint, the better will be your business. If you want people to discover your business easily on social media, you should invest in search engine optimization or SEO. 

Search engine optimization or SEO refers to the entire process of making improvements to the website traffic generated through search engines. Through SEO, one strives to generate a good amount of unpaid traffic in an organic manner. A lot of businesses look at SEO as a marketing strategy through which the visibility of their website can be improved. 

If you have had some experience with managing SEO, you would know that it changes all the time. As new algorithm updates and trends kick in, SEO changes significantly. If you are concerned about the SEO of your company’s website, you should keep an eye on the changing trends and several other factors that have a direct impact on it. 

One of the things that has an impact on SEO is influencer marketing. It is a type of marketing method in which businesses take the help of social media influencers to promote themselves. By creating awareness around a brand, influencers also accelerate the sale of products and services. Apart from edging past the competition, influencer marketing helps brands increase the traffic to their website. 

Before finding out which are the best mega influencers or micro influencers for small businesses, it is important to have a good understanding of how influencer marketing impacts SEO. Once you understand the connection between the two, it will be easier for you to improve the SEO of your brand’s website with the help of influencer marketing.

When you collaborate with different influencers, you get access to an audience that has already been established. Conveying a message or communicating an idea becomes much easier. The content, of course, will always be at the center and play an important role in driving audience engagement. 

Here are 5 things about influencer marketing and SEO that small businesses must know:

Using Backlinks to Improve Website Traffic

To ensure that your website gets a very high rank in search results, you will require high-quality backlinks from different websites. These are the links that will give Google and other search engines the impression that your website enjoys some kind of authority and can be trusted. This, in turn, will lead to your website rankings getting a solid boost.

This is one of those processes where influencers can be of great help to you. Influencers can play a part in improving the SEO of your website by featuring links from it in their social media posts or blogs. This would, invariably, result in several individuals visiting your website. If the visitors engage with the content, the rankings of the website will improve significantly. 

Creating Brand Awareness

When you collaborate with an influencer, you get the opportunity to introduce their followers to your business. The more the number of followers an influencer has, the higher the chance of more awareness being created around your brand. When an influencer shares a post or story about your business, their followers will get the chance to discover it. 

Reaching out to the most popular influencers, however, is not the only way to create brand awareness. Sometimes, micro-influencers can prove to be more useful than mega-influencers in enhancing the visibility of a brand. Micro-influencers tend to have a ‘focused following’ on social media. They might not have a large number of followers but they assure you of a high engagement rate. That is why there is a huge demand for micro-influencers for small businesses. 

Robust Social Engagement

Social engagement is important for every brand today. It becomes all the more important if you are a small business that is trying to build a dedicated consumer base for itself. Influencers can give a boost to the social engagement of a brand by promoting its content extensively on their pages or handles. When their followers engage with their content, search engines will find them worthy of being ranked higher. 

Social media has a direct impact on the SEO performance of your website. When you get an influencer to share content related to your website, their followers end up visiting your website. When website traffic increases, the ranking of the website on search engines receives a boost. While doing all this, you must ensure that the content you are creating is of very high quality. 

Offers Long-Term Benefits

One of the reasons why several small businesses invest in influencer marketing is because of the fact that it provides long-term benefits. The impact of influencer marketing, unlike other types of marketing methods, can be seen long after the campaign has come to an end. Even after the influencer is done promoting your products and services, there will be awareness among their followers about your brand. 

Blog posts can result in traffic and conversions being driven for several months at a stretch. Influencers can also pin certain social media posts and ensure they stay at the top of their feed for a long time. Influencer marketing can boost the SEO performance of a company’s website if it is done correctly. By enhancing social engagement, improving website traffic and strengthening conversion rates, influencer marketing can help you increase your ROI as well. 

Good Conversion Rates

Before you make a list of mega-influencers and micro-influencers for small businesses, you should figure out who can assure you of good conversion rates. There is a strong connection between influencers and click-through rates. However, it is imperative that you spend some time figuring out who would be the right influencer for your business and how they can help you. 

While a particular influencer turns out to be the right choice for a brand, associating with them might not help another brand that much. Before collaborating with an influencer, you must check whether they have an engaged audience or not. The influencer has to work towards getting them interested in the products and services you are offering.