In contrast to static web pages, dynamic websites respond to dynamic characteristics, such as screen size, browser type, and user action, in real-time. Such flexibility helps customize the user experience based on visitor preferences and requests. Today, almost every modern website leverages some dynamic content techniques, using server-side scripts, such as PHP or JavaScript, with the help of individual technicians or a JavaScript development agency. However, even using similar methods, every professional dynamic website is unique in terms of structure, design, and features.
What are the best dynamic website examples you can learn from? This article describes some of the most popular websites that leverage dynamic content.
Netflix, as an example of a dynamic website
Once you open the Netflix website, you will see video recommendations based on your interests and previous preferences. These recommendations continuously change, adjusting to every user action. That’s how dynamic content works. Netflix has a complex structure and many algorithms based on user location, past viewing history, and more. On top of that, the website has a massive content library, providing high-quality videos with previews that are activated after hovering the cursor over the preferred item.
Why is Netflix an outstanding dynamic website example?
Comprehensive personalization
Video preview playback
High-quality content
Instant feedback on user interaction
The New York Times – dynamic website with a dynamic paywall
The New York Times is the most prominent example of a dynamic website for news distribution. The website contains multiple categories, including news, business, arts, podcasts, and even games and recipes sections. Here, the content dynamically changes and refreshes, depending on the user's actions and their status – unregistered users or subscribers. The New York Times leverages a paywall to nudge unregistered users to subscribe after they reach the views limit. The company uses JavaScript frameworks to bring its dynamic content to life.
What makes The New York Times a great dynamic content website example?
Personalized user experience
Fast loading speed
Dynamic paywall model
HubSpot as a SaaS dynamic website example
The HubSpot website and the company's content management system (CMS) rely on dynamic content. If you use their CMS to create product pages, you don’t need to build separate HTML pages. Instead, you can create a database with the information for each product, while server-side scripts will pull the necessary content from it to create pages in real time. However, an end user will only see the final page with the required information without seeing the process in the background. Such dynamic web page examples look the same as static pages for the end user, but they require a great deal of work in the backend.
Why is HubSpot worth mentioning as a dynamic website example?
The HubSpot website contains multiple types of content, including blogs, videos, and podcasts.
HubSpot CMS is used to build different dynamic websites worldwide.
Amazon, as one of the great dynamic web pages examples for ecommerce
The number of algorithms behind Amazon's personalization engine is vast. The system dynamically displays product recommendations based on the latest trends, the user’s wishlist, the preferences of other customers who viewed the same product, and much more. Amazon is a data constructor that adjusts its pages to users' preferences. Such a strategy allows them to keep customers engaged and boost sales.
What is special about Amazon's dynamic web pages?
They’re based on complex personalization algorithms.
The company uses advanced server-side scripting.
Booking.com, as an example of a dynamic travel website
Booking.com provides the best deals for renting apartments worldwide. This service became a leader in the travel industry for its real-time content updates and smooth user experience. Also, this website uses dynamic pricing to offer great deals for both property owners and users. Prices change depending on user request, their location, device, and status. The more trips you book through the service, the higher the discount you get.
Why is Booking.com a successful dynamic website?
It refreshes apartment availability and related content in real-time.
Its system adjusts pricing to the user's request, status, and location.
The website is easy to use and intuitive.
Conclusion
Let’s sum up which features constitute a perfect dynamic website, based on the above examples:
High-quality content
Personalized user experience
Fast loading speed
Multiple content types
Advanced server-side scripting
User-friendliness
Dynamic pricing
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